The vision and values of Aeolus Tyres
Vision
It is Aeolus’ ambition to rank among the top tyre producers in the world on account of its products. Quality, reliability, safety, durability and cost price (return) are the core concepts at the heart of its vision and values. Aeolus wants to be the alternative to the renowned top brands.
Ambition, research & development, innovation and listening to customers’ wishes rank foremost. Only by knowing what the market wants and constantly focusing on this can a company supply top products. This starts with purchasing high-quality raw materials. Top engineers and dedicated production staff ensure the best end products. Manufactured with the very latest computerised machines and a modern production process. The machinery comes from international leaders such as Germany, Italy, Japan and the United States of America.
Its vision stimulates Aeolus to consistently develop new, modern tyres. For instance, in 2009 Aeolus was the first Chinese brand of tyres to introduce a “state of the art” winter tyre. All products benefit from what is at any one time the very best rubber composition, both for optimal road safety and maximum wear.
Development of the optimal tyre and maximisation of the range are top priorities. Consequently, each year Aeolus Tyres spends more than 10 million Yuan on research & development.
Values
Part of Aeolus’ vision and values is the conviction that the people who work there are the real corporate capital. They embody the basis for quality. Aeolus operates according to the highest standards of efficiency, cost management and quality. It also believes that high quality end products are impossible without specialists, and therefore invests in training.
The teams are composed of staff of various ages and backgrounds. This enables knowledge, experience and enthusiasm to flow naturally into the processes. Their engagement provides the right mix of ideological stability as regards society and their special field, as well as continuation of technological achievements and traditional values.
Employees routinely receive training. This provides stimulation and motivation, and benefits both the people, the products and the business. Aeolus also maintains close contacts with several universities.